Deepika joins the crorepati bandwagon

Deepika Padukone has emerged as the reigning queen of the ad world during 2009. The actress has doubled her take-home income compared to what she was worth in 2007-2008. Deepika is much sought after in both premium and mass brands, right from high-end watches, airlines, clotheslines and even chewing gum.
According to industry estimates, from a time when she was charging around Rs 60 lakh for an endorsement, Deepika now demands almost Rs 1.5 crore per ad, following in the footsteps of Kareena Kapoor and Katrina Kaif (both around Rs 2 crore an ad) and Priyanka Chopra (Rs 1.5-2 crore).
"I think what made people accept me is that I can be glamourous and also the girl-next-door. I have heard this from people who have approached me with campaigns and endorsement offers. I have worked really hard to get what I'm getting. I'm very passionate about movies and my constant effort is to outdo myself and challenge my acting skills. I'm happy with what I have got - but this isn't enough," Deepika told a daily.
Talking about her competitors from B-town, Deepika told the daily, "I just love how Kareena carries herself. She is extremely graceful. I think Katrina is very hard working and that is a big reason behind her success. Priyanka has shown how versatile she can be and done some very good work recently."
It's not just ads that are keeping this diva on her toes. The actress has five back-to-back films releasing in 2010.Read More......

Sexiest Asian Katrina's new abode

Katrina Kaif, the hot and happening bollywood starlet, still tops the list of world's 50 sexiest Asian Women.The Eastern Eye 50 Sexiest Asian Women (top 10 list): Katrina Kaif, Priyanka Chopra, Freida Pinto, Laila Rouass, Kareena Kapoor, Bipasha Basu, Lara Dutta, Aishwarya Rai Bachchan, Mehwish Hayat and Deepika Padukone. The sexy lady is searching for a new and bigger house as her sister Isabelle is moving in with her. Isabelle,after finishing her studies in London, nurtures Bollywood aspirations and who else could be the apt mentor apart from her sister Katrina who has shown exemplary success for anyone who couldn't speak a word of Hindi initially.Isabelle has been in news recently for various reasons....(some of them were the wrong ones).Apart from it,Katrina is also not comfortable with the security of her current abode where mischievous fans try to sneak in to catch a glimpse .Read More....

Priyan plans film on AIDS with Aamir

After the warm reception to his just released De Dana Dan, Priyadarshan plans to make a film on AIDS with Aamir Khan in a way that’s palatable to the public.

“And why not? Films are meant to generate a mass reaction. No point in making a film with one of the biggest stars of the country which only a handful of people want to watch,” says Priyadarshan. He wants to make films for the masses. Even if it’s about the construction mafia Khatta Meetha with Akshay Kumar and Trisha or the stigma attached to inter-caste marriages in a film with Ajay Devgn, Bipasha Basu and Akshaye Khanna, he will speak in the language of the common man. Priyan – as Priyadarshan is popularly known – says the romantic rain song with Akshay and Katrina which had been edited for reasons of length will be restored in the prints from Saturday. “I’ve never made films for critics. I make my films, even my so-called artistic ones like Kala Pani and Kanchivaram, for a mass audience. Today commercial success is more important for the survival of our film industry than ever before. Don’t critics want films to do well? Don’t they want the industry to make money so the movie business can get back on its feet? If audiences want to watch happy films who is going to stop them?” Priyan adds, “I’m a film buff. I understand world cinema. I know about Fellini, Ray and Godard. And Satyajit Ray is one of my favourite directors. But I also understand about the film market. We can’t make the films that audiences don’t come to see.” Read More....